THE GRITT DIFFERENCE
"The most glare-resistant watches in the world."
GRITT is an innovative luxury watch company that combines a truly unique design language and cutting-edge features with proprietary technology to create stunning time pieces. Our watches are best known for our breakthroughs with crystal clarity. Our INVISOGLASS™ technology pushes the envelope and makes GRITT watches the most glare-resistant watches in the world. The result is visually stunning and breathtaking and gives our watches a very unique presence on your wrist that you won't get with any other watch in the market.
GRITT is a company run by watch enthusiasts. So when it comes to design, we build the type of watches that we'd want to wear ourselves. We build luxury Swiss watches that shake things up, watches that are unlike anything else out there, watches that don't compromise on features, watches that offer a truly unique and innovative design in a world of sameness...the type of watches that will help you stand out from the crowd, no matter where you are. That said, this is still a business, so we'll also have models in our future lineup that cater to customers that prefer more traditional designs.
On February 10th, 2020 we've announced our decision to shut down our retailer network and to become an online only brand. This has allowed us to cut our prices in half without affecting our own margins: from $3,400 down to $1,700 and $1,600 when paid via a wire transfer. We can do this because we no longer need to price the dealer and distributor markups into our MSRP. This means that you are now getting a watch that was developed to compete at the $3,400 price point for $1,600. As you can probably imagine, this has made our watches the absolute best bang for your buck at this price point. You won't find a single other new watch, that offers a more advanced design, a better level of finishing, a better level of movement decoration, more features or one that offers unique technology at this price point. In fact, we are so sure of this, that we created the GRITT Challenge, where you'll get a $500 discount on any current or future GRITT watch if you find a cheaper watch that has all our top features. So as you read about our watch below, keep in mind that you'll be getting all of those features for just $1,600-$1,700.
"A watch unlike any other"
The GRITT Monarch is a 43mm automatic with a 12mm ultra slick profile that fits comfortably under a shirt cuff. This is a watch that's designed both for leisure and for when you need to dress up. Since we believe exclusivity is a key component to luxury goods, we've limited production of the Launch Edition to just 300 sets...so you can wear your watch, knowing that you are wearing something truly unique and exotic on your wrist.
As you can see from the photos, our watch design is very advanced compared to most watches out there. We believe details matter, which explains why this watch took more than two years to develop. We spared no expense when developing the Monarch and gave it a truly groundbreaking set of features and design elements not found anywhere else in our price range (or any other watch for that matter):
Unique Design - with so many watches looking identical these days, we felt that we needed something truly stunning to catch the eye for our first watch, something that makes this watch instantly identifiable on your wrist as a GRITT...a watch unlike any other. The design of the case is very advanced, it uses a combination of brushed, polished and satin surfaces that work together to give you a nice contrast at every angle. It also features our Phantom dial that uses multiple levels of shades of black so certain elements only show up at certain angles. On the back, you'll find our sculpted exhibition caseback that shows a 3D representation of our logo and lets you admire our decorated movement while also making it a breeze to remove the caseback. And on the side, you can see our screw down crown with its slip proof design that has special grooves for ease of operation. Finally, we pair the case with an integrated strap design that allows the strap to hug the case and lets us use a wider strap on our watch (28mm instead of 18mm). This gives our watches that extra presence on your wrist since it lets us offer a wider strap without compromising the design of our watch with skinny lugs or a lugless design while still letting you use aftermarket straps if you so desire.
INVISOGLASS™ Technology - this isn't like the anti-reflective coating you've seen on all the other watches. Our technology uses a unique AR coating formula invented by GRITT and requires special ingredients and a proprietary application process for it to work. This technology lets our sapphire crystals achieve a truly invisible effect...at most angles you'll have to physically touch the glass to verify that the glass is still there. Even better, unlike other AR coatings, which tend to only work in direct sunlight, GRITT INVISOGLASS™ also works in the less than perfect conditions (indoors, cloudy days, underwater etc). This is possible because INVISOGLASS™ technology covers a much wider reflective spectrum, so there are a lot fewer angles that give off reflections and those few reflections are noticeably weaker compared to the industry standard AR coating. INVISOGLASS™ gives GRITT watches a truly phenomenal look not found in any other watch in the market and makes sure you can't help but stare at your wrist to admire your watch. Best of all, our AR coating is 7x stronger than the typical AR coating you'll find on most watches, which means you'll be a lot less likely to scratch it. This is truly a game changer and is the latest technological leap in anti-reflective technology. This technology makes GRITT watches the most reflection proof watches in the world and if you ever bought a luxury watch you will recognize just how ground-breaking this is. Lots of luxury watches may look amazing in rendered or staged photos (where the photographer found that one angle without glare) and may even look great under the extra bright display lighting at the boutique, but in the real world, on your wrist, most times a lot of them can look downright cheap because of all the glare. So if you are a watch enthusiast you will definitely appreciate just how much better your GRITT watch is every time you glance at your wrist. Thanks to INVISOGLASS™, GRITT watches give you a very unique wrist presence unlike any other watch in the industry and will give anyone looking at your wrist a true sense of luxury when they see it. GRITT INVISOGLASS™ is the clearest crystal on the market, no hype, no exaggeration, just pure simple fact. And as you can see below, the difference becomes crystal clear in a head to head comparison with the industry standard double AR crystal:
Customized Movement - The Monarch is powered by our Calibre V10 movement. The V10 is a heavily customized self-winding automatic movement that we've plated in black ruthenium (a rare element from the platinum group of the periodic table), it comes with heat treated blued screws and features an elaborately designed rotor with gold letters and a unique burgundy date wheel that uses a custom font that we developed specifically for our watches. This is a 26 Jewel high beat movement with 28,800 beats per hour and a 38 hour power reserve. It's been designed to be rock solid reliable for decades to come and any watchsmith in the world will be able to service it. This means you will always have the option of getting your watch serviced right away by someone local if you don't want to send it off to us for a few months for service. The Launch Edition also features a custom inscribed rotor, the inscription of which translates to “FORWARD” to signify the forward thinking of our brand. And since we believe accuracy is the hallmark of a luxury timepiece, we make sure to regulate every watch to be better than COSC Chronometer specs(-4/+6 seconds per day or better).
X1 Grade Lume - We don't just use regular lume. Our watches use the recently released top of the line Tritech Super Luminova X1 grade C3 lume. X1 grade lume glows like a torch and puts the regular lume you find on most luxury watches to shame (for comparison purposes, the X1 grade lume glows 60% brighter than the standard Superluminova lume after 2 hours). It's really the best lume that money can buy...and we think that once you see it, you'll agree that it was worth every penny. The X1 grade lume is so effective that the legibility according to the ISO 3157 long term standard is extended by factor of 1.6. Additionally the X1 grade lume doesn't suffer from discoloration, so the lumed markers won't turn yellow with time. The color we selected for our lume is very special, it actually changes color depending on the conditions.
Dive Ready - You shouldn't need to worry about swimming with your watch, which is why we over-engineered the Monarch to be especially water resistant while keeping a thin profile. With 200 meters (660 feet) to play with, your Monarch outperforms most sport watches and can even match the dive rating of bulky dedicated dive watches. This means you can keep your watch on for most submergible activities without needing to ever leave it behind.
VIP+ Status - as a brand we'll be doing a lot of limited editions in addition to our regular line up, so we've introduced a VIP program that will reward customer loyalty by giving current owners first dibs on any new releases before the watches are made available to the general public or announced to the media. This way the watches always go to the true fans first. Since this is our very first watch, we decided to make this perk extra special for those of you who will be with us from the very start...essentially, the 300 owners of the Launch Edition, will get priority before even VIP clients for ALL our future watches. This means that by buying this watch, you are guaranteeing that you will be able to get any future GRITT release that might catch your eye, without ever having to worry about it getting sold out before you do. Even better, to make things even more special for the earliest adopters, for the first 100 clients, the VIP+ program also subscribes you to your watch's specific production number, so you will have the option of having all your GRITT watches share the same production number if you so desire. When you buy this watch, you aren't just buying a watch; you are buying insider access to a very exclusive club. And since this benefit follows the watch, its resale value is all but guaranteed to increase since future GRITT collectors will be especially eager to add this model to their collection.
The technology behind the Monarch makes it a heavy hitter at this price point. Not only is it heavily specced(you won't find a single watch in the world that offers all of our features at this price point), but it also comes with a unique advanced design and unique technology not found in any other watch in the market. This makes the Monarch a must have for any watch collection.
For your peace of mind we offer a 30-day return policy with NO restocking fees
Starting at just $3,400.00